MAIE Boutique
Your boutique already has a brand. We build the system around it.
MAIE helps established beauty and wellness boutiques turn fragmented digital experiences into one coherent brand, booking, commerce, growth, and intelligence system.
One brand. Not six disconnected vendors.
Most website and marketing vendors sell a single artifact — a site, a logo, a social calendar — in isolation. But an established boutique's digital presence isn't one artifact; it's a system of surfaces — site, booking, payments, social, search, messaging — that has to behave as one coherent brand. Built independently, by different vendors, at different times, that system fragments into an experience that undersells a business that's otherwise excellent in person.

The MAIE Boutique Method™
Seven stages. One connected system.
- 01Discover
- 02Diagnose
- 03Architect
- 04Explode
- 05Activate
- 06Intelligence
- 07Evolve
The Boutique Stack
Six layers underneath the method.
01
Brand
Identity, positioning, visual language, messaging.
02
Experience
Website, mobile experience, service presentation.
03
Commerce
Booking, payments, deposits, memberships, gift cards, products.
04
Operations
Scheduling, intake forms, policies, CRM, workflows.
05
Growth
Offers, SEO, social, campaigns, referrals, Groupon/deal strategy.
06
Intelligence
Analytics, retention data, revenue insight, optimization.
Based in Georgia and Ohio. Available for select transformation engagements throughout the Southeast, Midwest, and beyond.