MAIE Boutique

Your boutique already has a brand. We build the system around it.

MAIE helps established beauty and wellness boutiques turn fragmented digital experiences into one coherent brand, booking, commerce, growth, and intelligence system.

One brand. Not six disconnected vendors.

Most website and marketing vendors sell a single artifact — a site, a logo, a social calendar — in isolation. But an established boutique's digital presence isn't one artifact; it's a system of surfaces — site, booking, payments, social, search, messaging — that has to behave as one coherent brand. Built independently, by different vendors, at different times, that system fragments into an experience that undersells a business that's otherwise excellent in person.

A bright, boutique hair salon interior with styling stations

The MAIE Boutique Method™

Seven stages. One connected system.

  1. 01Discover
  2. 02Diagnose
  3. 03Architect
  4. 04Explode
  5. 05Activate
  6. 06Intelligence
  7. 07Evolve
Explore the full method →

The Boutique Stack

Six layers underneath the method.

01

Brand

Identity, positioning, visual language, messaging.

02

Experience

Website, mobile experience, service presentation.

03

Commerce

Booking, payments, deposits, memberships, gift cards, products.

04

Operations

Scheduling, intake forms, policies, CRM, workflows.

05

Growth

Offers, SEO, social, campaigns, referrals, Groupon/deal strategy.

06

Intelligence

Analytics, retention data, revenue insight, optimization.

See how layers map to service tiers →

Based in Georgia and Ohio. Available for select transformation engagements throughout the Southeast, Midwest, and beyond.