MAIE Boutique

You built the boutique. We'll help build everything around it.

Your reputation was built appointment by appointment. Your digital business deserves the same care — the brand, the booking experience, and everything that brings clients back.

Maybe it started with one chair.

Then came another service. Then another room. Then a booking platform, an Instagram, a Groupon, gift cards, memberships — and the spreadsheet you swore you'd replace. Somewhere along the way, the business you built grew faster than the systems holding it together.

That's not a "you need a new website" problem. It's that the boutique that exists today has outgrown what's surrounding it — and every piece a different vendor, at a different time, none of them talking to the others.

A bright, boutique hair salon interior with styling stations
Kerri Ashby, owner of Lash Out Loud

A Real Transformation

“A boutique's digital infrastructure has to evolve with the business, not merely exist alongside it.”

Kerri Ashby — Owner, Lash Out Loud

Read the full case study →

Built around the realities of independent beauty businesses

Which of these is you?

The MAIE Boutique Method™

Seven stages. One connected system.

  1. 01Discover
  2. 02Diagnose
  3. 03Architect
  4. 04Compose
  5. 05Activate
  6. 06Intelligence
  7. 07Evolve
Explore the full method →

The Boutique Stack

Six layers underneath the method.

01

Brand

Identity, positioning, visual language, messaging.

02

Experience

Website, mobile experience, service presentation.

03

Commerce

Booking, payments, deposits, memberships, gift cards, products.

04

Operations

Scheduling, intake forms, policies, CRM, workflows.

05

Growth

Offers, SEO, social, campaigns, referrals, Groupon/deal strategy.

06

Intelligence

Analytics, retention data, revenue insight, optimization.

See how layers map to service tiers →

Based in Georgia and Ohio. Available for select transformation engagements throughout the Southeast, Midwest, and beyond.

Imagine What's Next