The Boutique Digital Intelligence Audit
A clear picture of what's working, what's being missed, and where your next opportunity lives.
We're not going to tell you your website is ugly. We're going to show you where the business is actually losing opportunity.
Before any transformation work begins, MAIE conducts a full, evidence-based read of your boutique's digital business — scored the same way for every client, so the result is a number you can track over time, not a matter of opinion.
Ten assessment domains
Everything that determines whether your digital business converts.
A
Brand
Is your name doing enough work? Clarity, differentiation, visual consistency, positioning.
B
Digital Presence
Can someone discover you and immediately understand why you're different? Website quality, mobile experience, SEO/local discovery, Google presence, social integration.
C
Conversion
Is it easy to say yes? CTA clarity, service discoverability, booking friction, trust signals, pricing transparency.
D
Commerce
Does the money move as effortlessly as the appointment? Payment experience, deposits, gift cards, packages, memberships, product sales.
E
Client Experience
What happens after they book? Confirmation, reminders, intake, follow-up, rebooking.
F
Operations
How much of the business still depends on you remembering? Scheduling, staff management, policies, client records, administrative workload.
G
Acquisition
Where are your next clients coming from? Paid advertising, Groupon/deal strategy, social acquisition, search, referral mechanisms.
H
Retention
How many clients should already have come back? Rebooking rate, loyalty programs, memberships, email/SMS, win-back campaigns.
I
Measurement
Do you know what's actually producing revenue? Analytics, conversion tracking, revenue attribution, customer acquisition cost, lifetime value.
J
Scalability
Could the business grow without everything becoming harder? Multi-provider readiness, multi-location readiness, service expansion, retail, automation, future integrations.
What a low score on Retention (H) leads to
Not just a number — a named system.
- Turn the First Visit Into a Relationship — A promotion can buy you an appointment. It shouldn't have to buy the same client twice.
- Bring Back the Clients You've Already Earned — The client you haven't seen in two months may be worth more than the stranger you're paying to find.
- Make Loyalty Part of the Business Model — The best membership isn't a discount program. It's a reason for your best clients to keep choosing you.
MAIE designs and configures each of these inside the platform a boutique already runs — see the full breakdown on Services.
How scoring works
Every domain scored 0–5.
Plain, comparable, and repeatable — the same scale for every boutique, every time.
- 0AbsentThe capability does not exist.
- 1NominalTechnically present, functionally broken or ignored.
- 2WeakPresent but inconsistent, unclear, or high-friction.
- 3AdequateFunctional, not differentiated, not optimized.
- 4StrongWell executed and consistent with the brand.
- 5ExceptionalA genuine competitive advantage.