The Boutique Digital Intelligence Audit
We're not going to tell you your website is ugly.
We're going to show you where the business is losing opportunity.
Before any transformation work begins, MAIE conducts a full, evidence-based read of your boutique's digital business — scored the same way for every client, so the result is a number you can track over time, not a matter of opinion.
Ten assessment domains
Everything that determines whether your digital business converts.
A
Brand
Clarity, differentiation, visual consistency, positioning.
B
Digital Presence
Website quality, mobile experience, SEO/local discovery, Google presence, social integration.
C
Conversion
CTA clarity, service discoverability, booking friction, trust signals, pricing transparency.
D
Commerce
Payment experience, deposits, gift cards, packages, memberships, product sales.
E
Client Experience
Booking, confirmation, reminders, intake, follow-up, rebooking.
F
Operations
Scheduling, staff management, policies, client records, administrative workload.
G
Acquisition
Paid advertising, Groupon/deal strategy, social acquisition, search, referral mechanisms.
H
Retention
Rebooking rate, loyalty programs, memberships, email/SMS, win-back campaigns.
I
Measurement
Analytics, conversion tracking, revenue attribution, customer acquisition cost, lifetime value.
J
Scalability
Multi-provider readiness, multi-location readiness, service expansion, retail, automation, future integrations.
How scoring works
Every domain scored 0–5.
Plain, comparable, and repeatable — the same scale for every boutique, every time.
- 0AbsentThe capability does not exist.
- 1NominalTechnically present, functionally broken or ignored.
- 2WeakPresent but inconsistent, unclear, or high-friction.
- 3AdequateFunctional, not differentiated, not optimized.
- 4StrongWell executed and consistent with the brand.
- 5ExceptionalA genuine competitive advantage.