The MAIE Boutique Method™
A connected system, not a checklist.
Every engagement follows the same seven stages, in order — each one building on the evidence and decisions from the last.
- 01
Discover
Understand the owner, brand, services, customers, revenue, operations, existing technology, and growth ambitions.
Client outcome — MAIE understands the business as it actually operates.
- 02
Diagnose
Score the business against the Boutique Digital Maturity Rubric across 10 domains.
Client outcome — An evidence-based picture of strengths and gaps.
- 03
Architect
Determine brand architecture, digital architecture, commerce architecture, technology stack, and customer journey.
Client outcome — A concrete plan, not a proposal for "a new website."
- 04
Explode
Deploy one coherent brand across web, booking, commerce, social, search, and client communications.
Client outcome — Every surface looks, reads, and behaves as one brand.
- 05
Activate
Launch campaigns, automations, offers, and conversion mechanisms.
Client outcome — The system starts producing bookings and revenue.
- 06
Intelligence
Measure acquisition, conversion, bookings, revenue, retention, and customer value.
Client outcome — The owner understands what is actually working.
- 07
Evolve
Continuous optimization based on measured results.
Client outcome — The digital business keeps pace with the physical one.