The Boutique Stack

Six layers. Three ways to engage them.

Not every boutique needs all six layers at once. Engagements are packaged into three tiers rather than a menu of confusing options.

Identity, positioning, visual language, messaging.

"This looks and feels like my business."

Website, mobile experience, service presentation.

Visitors understand and trust the brand.

Booking, payments, deposits, memberships, gift cards, products.

Easier conversion, less administrative burden.

Scheduling, intake forms, policies, CRM, workflows.

Less owner friction.

Offers, SEO, social, campaigns, referrals, Groupon/deal strategy.

More qualified customers.

Analytics, retention data, revenue insight, optimization.

The owner understands what is actually working.

Engagement tiers

Foundation, Accelerate, Expansion

Investment is scoped after your audit — never quoted off a table before MAIE understands your business.

Digital presence is fundamentally underdeveloped relative to the physical business.

An established boutique already generating business that needs its systems connected.

A boutique with demonstrated traction ready for a standing strategic partner.